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News & Events

Upcomming events

EPUAP 2026
26th Annual Meeting of the European Pressure Ulcer Advisory Panel

When: 09. - 11. September 2026

Where: Dublin, Ireland

News

We're proud to share that we won 1st place at the renowned Science4Life Venture Cup! This award confirms our concept and our vision to sustainably transform care. A huge thank you to the whole team and all our supporters!

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In Bremen, we were honored by the European Wound Management Association (EWMA) and the EWMA Innovation Alliance. Our CEO Lorenz Gruenerbel accepted the €10,000 prize money on behalf of the team.

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At MedtecLIVE in Stuttgart, we held our own against strong competition in the Startup Contest and took 2nd place.

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We also placed among the top teams with our concept at the 2026 BayStartUP Business Plan Competition.

As one of four teams in the “Living & Care” category, we were nominated for the Altenpflege Newcomer Challenge at care:xpo 2026. At our booth, we had the opportunity to talk with caregivers and industry experts and gather valuable feedback. 

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As one of the top 10 teams, we had the opportunity to pitch our concept live to the jury in Cologne.

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Press & Media

From the Lab to the Stage: Lorenz Shares His Founder Story

In the Sciencepreneur Talk by Young Entrepreneurs in Science (YES), our CEO Lorenz Grünerbel spoke about the journey from research at Fraunhofer EMFT and TU Munich to founding Sorala (formerly SoreAlert) — about scientific perfectionism, the value of networks, and the advice he'd give other researchers on the path to entrepreneurship.

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“Olympic Decathlon in the Bureaucracy Arena”: Straight Talk on What's Blocking Healthcare Innovation

There's no shortage of good ideas — the bottleneck is getting them into everyday care. At a panel discussion during the European Health Congress Munich, our CEO Lorenz Grünerbel spoke candidly about the regulatory hurdles slowing down MedTech startups in Germany. Read more in Ärzte Zeitung.

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7 Questions, 1 Mission: Stopping Pressure Ulcers

What's behind Sorala (formerly SoreAlert)? Munich Startup asked — in 7 short questions, our CEO Lorenz Grünerbel shares insights into the problem of pressure ulcers, our sensor technology, and the challenges of being a young MedTech startup.

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